To discount, or not to discount?

A shopping event taking place the day after Thanksgiving known for slashing prices with steep discounts, conjuring up images of lines wrapped around stores and people fighting violently to grab a good deal. What used to last for just 24 hours has evolved significantly, bleeding into 1–2 week events with ‘key’ days of Small Business Saturday, Cyber Monday, Give Back Tuesday…

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Nicole Wong

Nicole Wong

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