The concept of “metaverse” is still an abstract and unfamiliar world to most, but definitely something we need to start trying to understand and follow. It’s not a game, not a product nor is it a virtual world that is created by one company. — The metaverse is a virtual world that encompasses many different technologies that we are already familiar with: such as virtual and augmented reality, cryptocurrencies, email, live streaming, social media, immersive video games or even video conferences.

Why email can be a brand’s most profitable tool, if used properly. — Experts have said for years that email is dead due to the rise of social media but lo and behold, email has revived from the dead. It’s even become the largest revenue driver of direct to consumer brands. We get bombarded by emails everyday. Unless you’re one of those who cannot bear to see more than one unread message in your inbox, chances are, you have hundreds if not thousands of unread emails all sent from brands that you’ve expressed interest in. Gmail has done us a favor…

The fight over black Friday, and why some brands are purposefully stepping back from the playing field. A shopping event taking place the day after Thanksgiving known for slashing prices with steep discounts, conjuring up images of lines wrapped around stores and people fighting violently to grab a good deal. What used to last for just 24 hours has evolved significantly, bleeding into 1–2 week events with ‘key’ days of Small Business Saturday, Cyber Monday, Give Back Tuesday…

When the honeymoon period of a brand is over, the hard work begins A lot of preparation goes into launching a new brand: an elaborate launch strategy, influencer seeding, PR coverage, acquisition plan…. The list goes on.But after the initial excitement and buzz, there can be a fizzle out; fewer…

Turning Scrollers into Shoppers The line between social media and e-commerce is disappearing. Social media used to simply be platforms where we follow, post and interact with people. But it has now evolved to be so much more — our newsreel, our style guide, our vehicle for self expression and even our own personal shopping mall. With just a few taps on Instagram, we are now able to discover, evaluate and purchase a product all without leaving the app. What was once a social network has become social commerce, simply defined as the process of using social platforms and mechanics to sell…