Nicole WongIs Luxury still Luxury without Luxury?A commentary on the shifting parameters of what defines luxury6 min read·May 2, 2022----
Nicole WongWelcome to the Metaverse: Please mind the gap, between URL and IRLThe concept of “metaverse” is still an abstract and unfamiliar world to most, but definitely something we need to start trying to…6 min read·May 2, 2022----
Nicole WongYou’ve Got MailWhy email can be a brand’s most profitable tool, if used properly.5 min read·May 2, 2022----
Nicole WongTo discount, or not to discount?The fight over black Friday, and why some brands are purposefully stepping back from the playing field.4 min read·Nov 24, 2021----
Nicole WongAccelerating brand growthWhen the honeymoon period of a brand is over, the hard work begins4 min read·Nov 8, 2021----